Everyone has an Instagram application. 90% of Instagram users follow business accounts. Instagram marketing can be valuable the time and money you invest in the social media platform. Continuously you have to build content that can increase your engagement rate, increase your following, and grab your audience’s attention. Brands are using Instagram marketing to recruit influencers or employees, promote the items, inspire future fans and customers, humanize their company, get established as a leader of the industry, connect with their customers and audiences, and collect new leads.


There are a few things you must do when you are creating an IG profile and Instagram account:

  • Use the name of your business or brand name as your username or full name. If that is not viable, at least utilize the most identifiable part of your brand name or business name.
  • Utilize your company logo as a profile picture. Later, it is going to be cropped into a circle.
  • Summarize how your business or business helps people in the Instagram profile bio. Include a Call To Action, include a reason or branded hashtags to visit the clickable link.
  • Add a URL(uniform resource locator) that directs to a landing page or product page you are right now promoting. 
  • Switch from a personal account to a business account because a business account comes with insights


IG is a visual-based platform. Consider using filters and presets to get a similar look to all of your posts. The captions you make use of in your content should be on the brand or business as well. Choose wisely the accounts you engage with and follow because it is also part of your branding. Authentic content shows how reliable your business is, connects with your audience, and improves your brand. Maybe your audience will send you an email about how much they like your brand or maybe tag you in their Instagram post. To hear more about your products, reach out to them.  

Responding to comments on your posts is one of the Instagram marketing strategies. In order to encourage engagement, automatic Instagram likes monthly will help you. And follow popular user accounts in your industry and comment on their photo or video posts. Users see your captions’ first 3 lines before they have to click the “more” option to read the rest. Put the crucial info above the fold. You can also use the geotag to your post, and it will appear under your username and at the top of the post. Use 3 to 4 hashtags per post. Search for a phrase or word to get ideas, then click “Tags” to see related hashtags. Create a branded and original hashtag when you have an event or campaign to promote your brands. Or create a hashtag for other users to use when posting their videos and posts.


Aside from regular photo content on the Instagram main feed, use different ways to share posts: 

Carousel posts for an Instagram marketing

These types of posts will allow you to combine a group of videos or photos. Compare before and after shots, present a product in a number of ways, and showcase moments from an event. 

Instagram Stories for an Instagram marketing

Instagram stories are an excellent way for time-sensitive content or creating interactive content. You can add a lot with Instagram Stories: draw or write on an image, use filters for your photo, include a clickable link, create a question, poll, or emoji sticker. Add a user tag, hashtag, or geotag.

Videos for an Instagram marketing

You can add short videos to your Stories and Instagram feed. Here are four more creative ways to make videos for marketing on Instagram: Live Videos, Instagram TV, Hyperlapse, and Boomerang.